AV professionals have excellent technical and IT skills. Some are self-taught while others learn the craft in an accredited degree program. Regardless of how an AV technician learned the job, their work is instrumental in many different applications.
Setting the Stage
One of the most crucial uses for an AV professionals, is to set the stage for live performances. A recent article in the New York Times highlighted just how integral AV technicians are to a Broadway performance. AV technicians synchronize the lighting and sound for stage shows. Without them, the entire show could fall flat. Most light sequences are programmed by the technician, but if something goes wrong they have to troubleshoot on the fly. Everything from microphones, lighting and musical cues fall under their umbrella of technical duties.
AV technicians are an integral part of nearly all conferences and trade shows. At a conference, key note speakers and exhibitors need to make a great impression on the attendees. However, the presentations are also used as part of the company’s brand portfolio. So, Audio and Visual Professionals are employed to record the conference. Conference videos can be sold or distributed over the web. The vocal performance and the ambient sound is equally important. The AV team has to arrive early to properly rig the room for video recording and distribute microphones so that the audience hears the speaker clearly and the recorded audio matches the video that’s being captured.
Creating New Learning Experiences
The digital age and recent changes in technology have created a constantly evolving learning experience for students. Everything is more hands-on and sensually stimulating. AV professionals install new learning labs at schools and universities. A recent AV installation at the Liverpool Hope University won Education Project of the Year. It features interactive control panels, high definition projectors and wireless devices to change the way students learn and collaborate with each other.
Equipping Other Technicians
A critical role of AV professionals is managing and operating an audio visual rental house. Most freelancers can’t afford to purchase expensive production equipment, so they rely on rental companies to outfit them with cameras, lighting and sound products. The AV manager must maintain this equipment for repeated use, often conducting extensive repairs to extend the vitality of the rental company stock. The AV professionals at a rental house are also hubs for information. They have the expertise to inform freelancers how to properly operate the equipment and can demonstrate the latest innovations in the industry.
Post Production Editing
Once video and sound data has been captured, it still has to be processed and edited. This too falls under the umbrella of an AV professional. The software needed to properly edit video and audio can require years of training and expertise to properly utilize. AV professionals work on big budget Hollywood films, commercials and even musical projects. They ensure that video clips are strung together at a smooth pace. They also add visual and special effects that captivate audiences and moviegoers. When a musician wants to record an album, he/she relies on an audio engineer to make a finished product.